Types of Logos and Their Uses

Types of Logos and Their Uses

As we have said earlier, logos are an essential part of any brand. But if you are new to brand identity designing, you might not know there are different types of logos. 

When you design a logo, consider the various forms a logo can take. From a lone visual symbol to plain text or different combinations of the two, here are the eight different types of logos you’ll find, plus the tips on how to use them. 

1. Wordmarks/logotypes 

Wordmarks or logotypes consist of the company’s name, written in a certain typeface. If you choose to design your logo using this method, there are several ways you can do that. 

Some brands create a custom typeface for their logo, such as Coca-Cola. However, this takes time and requires the skills of a professional designer. So, alternatively, you can choose a logo font that reflects your brand’s vibe. 

2. Letterforms 

Letterforms are one-letter logos that only include the first letter of the company’s name. As letterform logos are small, they’re easily scalable. This makes them ideal for app icons, favicons, and more. 

Generally, letterform logos are beneficial for brands with long names. This type is a good choice for brands that are already well-known. Otherwise, it can be hard for people to remember your company’s name. 

3. Lettermarks/monogram logos 

Lettermarks, also known as monogram logos are typography logos that are made up of the company’s initials. 

Similarly, to the watermark logotype mentioned above, letter marks can also be made using a custom typeface, or by finding a font that successfully conveys your brand identity. 

4. Logo symbols/brand marks/pictorial marks 

Logo symbols, brand marks, or pictorial marks; are graphic icons, symbols, or images that show the brand’s identity or activity. Normally, these logos represent an object from the real world, e.g., Instagram’s camera. 

If you decide to go for this one for your brand, consider what will symbolize your brand. It can be a literal representation of your brand, like Apple. Or, it can also be something that reflects your brand’s values or message. 

5. Abstract logo marks 

These are image-based logos that use abstract forms to reflect a company’s message. Unlike pictorial marks that involve a real-world object, abstract logos are more metaphorical. 

As they don’t depict a specific recognizable object, abstract logo marks give you the chance to create something highly unique. 

6. Mascots 

Mascot logos are illustrated characters that act as representations of a brand. They can be fictitious characters or real people. 

Mascots can be a good way of connecting your customers with your brand, as people tend to naturally resonate with other humans or characters. 

7. Emblems 

Emblems, also known as badge logos typically remind you about crests. They combine text and symbolic imagery to form a design with a traditional feel. 

If you think an emblem is a right choice for your brand, think about the industry you’re in. While there are no rules, this type of logo is especially popular with universities, sports teams, and coffee brands. 

8. Combination marks 

This type of logo combines images with words. For example, a combination of logos could be a mascot with a brand name or an icon with a watermark. 

Combination logos are versatile and so they can serve any industry. You can create a number of variations of this type of logo, like only icon, only text, or both combined; and use them for different contexts. 

Logos represent the brand, so researching about your company and finding what kind of logo would work for it, enables your design to deliver the brand’s core values and message effectively to its audience. 

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