Tips for building a great graphic design portfolio

Tips for building a great graphic design portfolio

Regardless of the field, you work in if you have an online portfolio, chances of getting new clients or landing a job in your favorite company increases. 

The online portfolio becomes a necessity for artists working in the creative field. Whether you’re a seasoned design pro or just starting out in your career, you should never underestimate the power of a properly created portfolio. 

This article will shed a light on how to create an online graphic design portfolio that showcases your creative work in a beautiful manner. 

1. Let go of lesser work 

If you want your portfolio to be the best, you need to ruthlessly edit it. And that means being tough with yourself and include only the best work. Now there is not a rule about how many pieces you can include in your portfolio. But remember that people will assume your creative capacity by looking at your previous work, so you want to include the work that defines your reputation. 

2. Include the kind of projects that you want to work more of 

Even if a particular project is closer to your heart and features the best of the work you have ever worked on, you still remove it cold-heartedly if it is the kind of work you want to move away from in the future. Ask yourself, does your folio includes the work you’d like to get? If not, add more of those projects. 

3. Showcase your personality 

Don’t shy away from injecting your personality into your portfolio. Use your ‘About’ section to tell people what you and your work are all about, your reason for being passionate about design, and what is unique in you and your work. But remember, you don’t want to bore your potential clients and employees by telling them your entire life story. 

4. It doesn’t have to just be client work 

If you’re still a student on a graphic design course, it is hard to find enough work to fill your portfolio. Tutors will usually advise you to generate other design work outside of your interest. This includes side projects, pro bono work, and competition entries. But these approaches useful in making your portfolio better. Especially when it comes to highlighting the kind of work you want to do in the future, which you are unable to do in your current organization. 

5. Focus on the process, not just the finished work 

The biggest mistake many graphic designers make with their portfolios is only showing the finished work. This only showcases the final work and doesn’t give any detail about the process and your approach to doing it. so, make sure there’s extra content that shows the process you went through, including sketches, screenshots, and other works-in-progress. 

6. Think about formats 

Nowadays a portfolio mostly comes in form of a web page or series of web pages. You might be having an interview or meeting in a place where it may be hard to find an internet connection. So, it’s always a good idea to carry your portfolio in a PDF format that you can store on your laptop or tablet, and transfer it on a pen drive in case the other party wants to see it. 

7. Check your spelling 

Indeed, a graphic design portfolio is focused on visuals, but words are important too. When people find a spelling mistake in your work, it makes an impression of sloppiness, laziness or a don’t care attitude. So, it’s important that you check every word you write, and then get others to proofread it also as they may spot some errors you might have missed. 

8. Ask for critiques 

One of the most simple and reliable ways to improve your graphic design portfolio is to get it evaluated by others, ideally your colleague, creative director, a tutor, or even just a friend in a related profession.  


Here we’ve provided some useful tips for improving your portfolio. Although it might sound like a lot of work, and you are already worrying about how you will carry it out, but trust me it isn’t anything like that at all. 

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