The 5 Roles Graphic Designers Play

The 5 Roles Graphic Designers Play

Most people have a very narrow idea of a graphic designing field. When you ask marketers, they describe graphic designer as a creator of marketing material. Likewise, for software engineers, graphic designers create UI for apps and websites. 

It is amusing to see this field spans across all the industry and yet people limit the designers to their respective industry only. 

To burst this bubble, this article showcases the what graphic artist really does in every creative industry. 

1. Branding/Visual Identity 

From small businesses to large corporations, everyone needs a graphic designer to tell their brand story with visual imagery and creative graphics. 

Designers who specialize in this field create a variety of assets, including logos, business cards, color schemes, and typography. 

2. Advertising & Marketing Design 

We are constantly being exposed to advertising – whether it is on television, newspapers, or social media platforms like Facebook. 

Often great imagery captures our attention, which is created by none other than marketing and advertisement designers. 

3. Digital Design 

Have you ever thought about who created your favorite game’s design or who designed that alarm application in your smartphone or that dope music website that you listen to songs from while working? 

All these things are designed by creatives from all tech industry, mostly called UI (User Interface) designers. 

4. Product Design 

Product designers are the ones involved in the process of designing products. There are five types of product designers. 

  • Interaction or UX Designers – understands how apps interact with customers 
  • Graphic or Visual Designers – creates images and the user interface 
  • User Researchers – understands the minds of your customers 
  • Data Analysts – analyses the market and understand customer needs 
  • Prototypers – create mockups to implement and test ideas as fast as possible 

5. Editorial/Publishing 

One of the more common types of graphic design is editorial design, which deals with publications such as books and magazines. 

Publication designers create layouts, covers, and graphics for books and magazines to convey the author’s vision and message for their work. 


Graphic designing is a vast and diverse field, encompassing various roles from varying niche of industries. 

Next time when you encounter a graphic designer, do ask them about their particular industry and their role. 

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