Graphic Designing Process Summed Up in 11 Steps

Graphic Designing Process Summed Up in 11 Steps

Whether you are designing a logo, website, or even a business card, developing a design process is essential to make things work in a proper and streamlined way. 

If you are starting with designing, understanding the design process and practicing it in every brief you work on, is more than important. 

But you might be wondering what this process is? Although the process depends on the designer and may differ from person to person, this guide sheds some light on this process. 

1. The Brief 

The first step of any graphic designing project will be a design brief. Brief is nothing but requirements and instructions about the project, which the client provides to you. 

This can include details about the business, its target audience, specifications, and other necessary information. 

2. Market Research 

Like the first step, this one also doesn’t involve any design. After receiving the brief, the designer research the market to know who the target audience is and what their needs are. 

In this step, the designer gathers as much information and insights about the target audience as possible. This will further be used to make design decisions. 

3. Moodboarding 

Moodboards are a collection of visual materials that are gathered after market research and can be used to understand a brief, demographic, a client, and their competition. 

Moodboards help designers determine everything of the design, from color scheme to typography to patterns or any other element. 

4. Brainstorming 

In the brainstorming stage, the designer makes an act of putting a pen on paper and come up with ideas of how to creatively solve the client’s problem. 

One thing you have to remember is that in this process, you will generate a whole lot of ideas, but not all of the ideas you come up with will be brilliant. And that’s the whole point of brainstorming—to distinguish that one idea that will work. 

5. Thumbnailing 

Thumbnailing is where design actually starts. Once you’ve decided on your ideas, thumbnailing can be used to show what this idea might actually look like. 

Using pen and rough paper, or any other designing software, you can sketch out your design and all of its elements. You might be doing this, again and again, to see which one will work best for your project. 

6. Concept Development 

After thumbnail designing, you can clearly see what would work for your client and what would not. So, now is the time to develop a concept. 

Based on your initial research and idea generation, your concept should successfully communicate what the clients’ brief asked for. 

7. Visual Exploration 

In this step, your actual designing work will start. You will have to decide what software and tools will be appropriate to realize your concept from what you have sketched as a thumbnail. 

There are different software for various kinds of works, such as Figma for software prototyping, Abode Illustrator, and photoshop for graphic design, etc. 

8. Concept Refinement 

After designing the first draft, it is time to refine your concept to make it presentable to your client. Start exploring the design and find out small design errors you may have made. 

Keep looking and refining your design until it looks perfect. The goal of this step should be to get the client’s approval without any further refinement. But if you fail to do so, and your client still asks you to correct it, that is fine. 

9. Client Feedback 

This step needs the most patience. In this step, you present to your client what you have created by giving an explanation of why you have created it. 

They may ask you to make some refinements to your design. But you don’t always have to agree with them. If you can’t fulfill some of their requirements, be upfront and explain the reason. 

10. Revisions 

Once you’ve got feedback from the client, start refining your design as suggested by the client. At this stage, it’s important to remember that the client has set the brief and is paying the bills, so you’ll have to be flexible to keep them happy. 

Depending upon the client’s requirements, you might have to repeat this process several times until their requirements satisfied. 

11. Final Delivery 

Now your designing process is done, with numerous revisions you have made. And it’s time to send your designs to your client. 

You will be making a copy of what you have designed and sharing it with your client through email and or any other file-sharing medium. 


It requires an enormous amount of hard work to follow these steps and create a perfect design that satisfies the needs of your client. 

Following these steps, you can ensure the correct flow of your efforts towards a result that both you and your client will appreciate.  

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